Weekdone Leadership Academy #94:
The Semiotics of Business

Semiotics is the study of signs and meaning making. I've spent the last 4 years getting a doctorate in semiotics, so I wanted to share my knowledge, explain how we use semiotics at Weekdone, and show you how being aware of “signs” can be used to improve every aspect of your business.

Semiotics of SaaS: Finding Meaning in Your Software

Semiotics of SaaS: Finding Meaning in Your Software

Learn how we at Weekdone incorporated semiotics into our design and UX processes and get examples you can use in your own software.

Why is organizational culture important to a company’s success?

Why is organizational culture important to a company’s success?

There are many components of organizational culture that make up its essence. Here, we will discuss the importance of communicating company goals throughout the organization in a digestible and practical form, and what happens when you don't do that.
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Semiotics for Deeper Leadership Training and Coaching: The New Approach

Semiotics for Deeper Leadership Training and Coaching: The New Approach

Semiotics, the science of meaning, codes and communication, is an extremely powerful tool that can help leaders to be more effective by acquiring the most profound side of leadership: the building of sense, purpose, and vision, inspiration for the Self and for entire groups.
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How Semiotics Drives Workplace Culture Change During the Pandemic

How Semiotics Drives Workplace Culture Change During the Pandemic

Many of the tools used in physical workplaces can, in fact, be translated online into virtual workplace environments. One of the most important tools is semiotics.
Semiotics in Marketing: For Your Brand and Your Messaging

Semiotics in Marketing: For Your Brand and Your Messaging

This post walks you through the basics of semiotics, its relevance to marketing, and how to apply it to your brand and messaging—with tons of examples throughout.
Semiotic Modeling of Cuteness in Cartoon Characters/Mascots

Semiotic Modeling of Cuteness in Cartoon Characters/Mascots

My PhD dissertation looks at the factors that influence our aesthetic perceptions. I identify how we perceive cuteness and its implications for marketing and design. Hope you find it interesting!

Learn how other companies benefit from Weekdone goal setting — Insights and examples.

Weekdone helps you set structured goals to align activities throughout your organization. Track weekly progress, provide feedback, and move everyone in a unified direction.

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