{"id":18372,"date":"2020-11-26T19:53:13","date_gmt":"2020-11-26T19:53:13","guid":{"rendered":"https:\/\/static.weekdone.com\/home\/?post_type=learning&#038;p=18372"},"modified":"2022-01-21T13:30:16","modified_gmt":"2022-01-21T13:30:16","slug":"okrs-for-different-teams-in-a-company","status":"publish","type":"learning","link":"https:\/\/static.weekdone.com\/home\/pt-pt\/learning\/manager\/okr-theory\/okr-examples\/okrs-for-different-teams-in-a-company","title":{"rendered":"OKRs for Product"},"content":{"rendered":"\n<p>Product teams normally have a backlog filled with great ideas and a huge issue with prioritizing them.&nbsp;<\/p>\n\n\n\n<p>To prioritize better, there are a few questions you should answer:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>First, what are we trying to impact and which area are we going to focus on?<\/em><\/p><\/blockquote>\n\n\n\n<p>There are normally 3 types of focus areas for a product team to consider when writing OKRs.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understand what the customer needs (research)<\/li><li>Improve the customers&#8217; onboarding experience (activation)&nbsp;<\/li><li>Make sure the customer loves the product (retention or product stickiness)&nbsp;<\/li><\/ul>\n\n\n\n<p><em>Do you prefer video explanations? Check this instructional video\ud83d\udc47<\/em> <em> about Product Team OKRs from one of our coaches.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"OKR Examples for Product Team\" width=\"580\" height=\"435\" src=\"https:\/\/www.youtube.com\/embed\/nWkkWyq5td8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Once you have decided on the focus area, the next question is:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>What are we missing? What problems are we facing in that area?<\/em>&nbsp;<\/p><\/blockquote>\n\n\n\n<p>And, finally, <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>What can we test? How will we know that we are on the right track? What is achievable within 90 days?&nbsp;<\/em><\/p><\/blockquote>\n\n\n\n<p>Answer these questions to focus your decision-making process. Remember, one hour in planning saves 10 hours in execution.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s run through some OKR examples.<\/p>\n\n\n\n<p><strong>Research:&nbsp;<\/strong><\/p>\n\n\n\n<p>O: Research early stage customers&#8217; expectations and needs so we can improve areas that actually matter&nbsp;<\/p>\n\n\n\n<p>KR1: Watch 100 early entry recordings and summarize learnings<\/p>\n\n\n\n<p>KR2: Organize 30 interviews with early stage customers and document improvement areas<\/p>\n\n\n\n<p>KR3: Test ideas that come up from research to increase % of returning new users each week from 20% to 45%<\/p>\n\n\n\n<p><strong>Activation:&nbsp;<\/strong><\/p>\n\n\n\n<p>O: Get different customer types to complete their respective &#8220;jobs&#8221; in the product faster on the first entry<\/p>\n\n\n\n<p>KR1: Increase % of HR admins who use the pulse survey feature within 7 days after sign up from 2 to 14%&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>KR2: Increase % of company leaders who set up a bird&#8217;s eye view dashboard within 7 days after sign up from 3% to 10%&nbsp;<\/p>\n\n\n\n<p>KR3: Increase % of users who login 3 times within 10 days after sign up from 5 to 15%<\/p>\n\n\n\n<p><strong>Retention:&nbsp;<\/strong><\/p>\n\n\n\n<p>O: Allow more personalization opportunities to create emotional attachment to the product&nbsp;<\/p>\n\n\n\n<p>KR1: Increase the number of users who customize their personal dashboard from 20 to 45%&nbsp;<\/p>\n\n\n\n<p>KR2: Enable &#8220;personal motto&#8221; functionality and get at least 1000 users to create one&nbsp;<\/p>\n\n\n\n<p>KR3: Increase average time spent in the product from 10 minutes to 30 minutes per week<\/p>\n\n\n\n<p>***<\/p>\n\n\n\n<div data-tf-widget=\"iSraeXyQ\" data-tf-iframe-props=\"title=Feedback on article (LC)\" data-tf-medium=\"snippet\" data-tf-hidden=\"id=managerexampleproduct\" style=\"width:100%;height:400px;\"><\/div><script src=\"\/\/embed.typeform.com\/next\/embed.js\"><\/script>\n\n\n\n<p>Learn more about writing good&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/weekdone.com\/learning\/manager\/okr-theory\/write-good-okrs\/4-rules-for-writing-actionable-goals-with-okrs\" target=\"_blank\">Objectives<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/weekdone.com\/learning\/manager\/okr-theory\/write-good-okrs\/outputs-vs-outcomes-learn-the-difference-with-examples\" target=\"_blank\">Key Results<\/a>, or browse more examples in our&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/okrexamples.co\/okr-format?omhide=true\" target=\"_blank\">OKR examples database<\/a>.<\/p>\n","protected":false},"featured_media":0,"parent":17444,"menu_order":5,"template":"templates\/template-resources.php","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false},"class_list":["post-18372","learning","type-learning","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OKRs for Product &#8211; Weekdone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/static.weekdone.com\/home\/pt-pt\/learning\/manager\/okr-theory\/okr-examples\/okrs-for-different-teams-in-a-company\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OKRs for Product\" \/>\n<meta property=\"og:description\" content=\"Product teams normally have a backlog filled with great ideas and a huge issue with prioritizing them.&nbsp; To prioritize better, there are a few questions you should answer:&nbsp; First, what are we trying to impact and which area are we going to focus on? 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